One Pica is an award winning East Coast-based agency specializing in experiential, digital, ecommerce and traditional marketing for major brands such as Accor, Fujifilm and National Geographic. One Pica works with these brands to uncover creative end-to-end marketing strategies and solutions based on best of breed technologies.
“We don’t just look at the front of the house; we look at every department in an organization where technology improves business results by providing service to, or capturing information about customers. Our total company approach to design and development links the people, platforms and processes that support everything from marketing, product development and merchandising, to sales strategy, customer service, fulfilment and billing,” explains Gregory Segall, President.
“The ability to create a digital user experience that dynamically adapts to customer behaviour is emerging as a key success factor in any end-to-end interactive strategy. That’s why we have chosen to work with PredictiveIntent; their technology is extremely flexible and we appreciate that they base their compensation on measurable increases in revenues – that makes it even more attractive for us to deliver compelling revenue-generating solutions that are completely tailored to each of our customers.
PredictiveIntent understands the opportunities to improve online merchandising within an online store, and across the store’s bigger digital environment. Their solutions enable dynamic targeting of products and content to every individual, whether they are visiting an online store directly or interacting with social media created by affiliated brands and retailers,” he added.
“Affordable, feature rich technology is a major factor in any solution; however it is the knowledge and experience of how to implement it effectively for any given online retailer that is the key ingredient to a deliver an effective solution. We are absolutely delighted to be working with One Pica, they are the ideal partner since they fully understand the power of behavioural marketing and have the technical skills to comfortably represent our products and services in the US market” said Neil Hamilton, Co-Founder and CEO of PredictiveIntent.