PredictiveIntent has been chosen as a “high-growth” company to watch by The Guardian, after being listed in the Tech Media Invest 100. The list, created in association with international financial services firm PricewaterhouseCoopers and law firm Kemp Little, names some of the UK’s “hottest and most innovative emerging companies”, and has included PredictiveIntent in the Advertising and Search category.
Based in Poole, Dorset, the company started in 2008 and has seen interest in behavioural merchandising skyrocket, and has now opened a US office to deal with demand across the Atlantic.
“We’re delighted to have been showcased in the list – all of the companies chosen have been recognised as some of the best new UK media and technology companies, and we’re proud to have been selected as a company that has the potential to radically change the shape of the industry.”
Neil Hamilton, CEO and Co-Founder of Predictive Intent
Having already partnered with award-winning e-commerce digital agencies across the world, such as Pod1, Session Digital, Lyons CG and Balance Internet, PredictiveIntent are working on plans to expand further into Europe, to help retailers increase their share of the £2billion European e-commerce market through behavioural merchandising.
The PredictiveIntent platform allows e-commerce, m-commerce and content providers to enable Amazon-style suggestions on their websites, based on how individual users are browsing, how they arrived on the site, and what they have purchased. However, the platform is extremely flexible, in that it allows these suggestions to be customised using rules skewed with business logic, to push the right products in front of the right people, at the right time, whilst exceeding business targets.