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We always suggest that retailers place personalised suggestions and product recommendations at the top of category pages, as not only does it benefit the visitor by showing them relevant products quicker, it allows retailers to consciously achieve their own business goals.
Here’s an example.
Read ‘Sell more of the products you want to sell, with category page recommendations.’ »
Retailers and agencies are flocking to Magento, the world’s fastest growing ecommerce platform, because of it’s great development community and the power and flexibility offered in both enterprise and free community editions.
By offering an accessible API, the Magento platform makes it easy for third party developers to create …
Read ‘Behavioral targeting in Magento with PersonalMerchant’ »
Having read this article on Practical Ecommerce, we wondered how personalisation could be used to adapt an ecommerce site based on a visitor’s gender. According to Empthatica:
Read ‘If you could adapt your site based on gender, would you?’ »
