I found this amazing statistic whilst researching for a magazine article.
We [mankind] created and shared 23 exabytes of data in 2002 – in 2010, we were sharing 23 exabytes of data every seven days. That’s 1196 exabytes of data in 2010.
Two more stats to put it into perspective:
- In 2006, we created 161 exabytes of data – “three million times the information contained in all books ever written” – source.
- In May 2009, it was estimated that “the internet” was only 500 exabytes big – source.
With the massive amount of content creation, how can you ensure users and visitors can find the content they are interested in?
New case study coming soon – personalisation for content driven sites.
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