Online designer jeweller Astley Clarke has implemented a personalised merchandising and onsite search technology from PredictiveIntent to supercharge the online purchase experience whilst reducing the need for manual merchandising.
Bec Astley Clarke, Managing Director, founded AstleyClarke.com in 2006 and continues to be the inspirational force behind the luxury etailer. The London based brand designs and creates its own-label jewellery collections, offers a high-end bespoke service and also curates exclusive jewellery collections from internationally recognised designers. Moreover, AstleyClarke.com was awarded the title of Best Luxury Brand Online by British luxury goods industry group Walpole in 2009 and is committed in its vision to celebrate design and craftsmanship in fine jewellery which in turn delivers “a new golden-age of luxury shopping”.
Astley Clarke homepage
The online store, managed by IT and Web Manager Dan Coleman, uses PredictiveIntent’s PersonalMerchant for Magento extension to connect Astley Clarke’s Magento Enterprise ecommerce platform to their cloud-hosted personalisation framework. Total implementation, including the configuration of unique logic created around Astley Clarke’s product catalogue and visitor behaviour, took only three weeks.
“Serving relevant recommendations to customers are a particular challenge when dealing with a product as personal as jewellery and the number of integration points required to deliver personalisation effectively means it is typically time consuming and costly project to implement. By combining comprehensive logic capabilities, search enhancements and a deployment that is as simple as installing and configuring a Magento extension, PredictiveIntent provides an ideal personalisation platform for Astley Clarke.”
Dan Coleman, IT and Web Manager, Astley Clarke
Astley Clarke is also using PersonalSearch, PredictiveIntent’s new onsite search technology, which uses enterprise level search-based algorithms that look at the search terms used and then skews the results by what is known about the visitor and their preferences.
“We’re really excited to be working with such a respected, high-end brand that is committed to pushing the boundaries of online technology to provide the best possible shopping experiences.”
Neil Hamilton, CEO & Co-Founder, PredictiveIntent
ENDS
Media links:
Astley Clarke homepage: http://www.predictiveintent.com/wp-content/uploads/2011/11/Astley-Clarke-screenshot.png
Neil Hamilton, PredictiveIntent: http://www.predictiveintent.com/wp-content/uploads/2011/09/2.jpg
Editor’s Notes:
PredictiveIntent
PredictiveIntent provide advanced behavioural personalisation technology for online retailers and content providers around the world through its core IntentPredictionServer framework. The company has established an international partner network to provide consultation and delivery of its SaaS and SaaP services and is demonstrating fast growth, especially within the expanding ecommerce market.
For more information about PredictiveIntent, visit the website at http://www.predictiveintent.com or contact James Doman, Marketing Manager, at james.doman@predictiveintent.com
Astley Clarke
Founded in 2006 by Bec Astley Clarke, AsltelyClarke.com sells contemporary and fine designer jewellery from over 30 of the most talented British and International jewellery designers including Monica Vinader, Carolina Bucci and Katie Hillier, in addition to own-label jewellery collections.
The brand has a keen VIP following amongst women at the very top of their professional careers in politics, culture and academia – with a celebrity following that includes, amongst others: Emma Watson, January Jones, Nicole Kidman, Claudia Schiffer, Elle Macpherson, Amanda Seyfried, Olivia Palmero and Liv Tyler. Astley Clarke is regularly featured in top media titles including; Vogue, Tatler, Harpers Bazaar, Elle, Marie Claire, Sunday Times Style, Financial Times, The Telegraph and Grazia.