Predictive, personalised search (such as our PersonalSearch technology) uses a mixture of enterprise level search technology and personalisation filters to predict a user’s search intent based on the information that is known about them. With increasing amounts of content creation and replication, search results should not only present the “right” content but also the most “relevant” content.
What happens when you search?
And, if there ever was a statistic to back this up, take a look at the keynote below at 40:08 for just a few seconds.
Did you listen to it?
This is what he said.
99.8% of users search using only a single word.
Yes – that’s right. 99.8% of users use only one word when searching. 0.1% use two words, and 0.1% use boolean expressions.
An example
An online retailer sells men’s and women’s clothes. They stock over 500 different t-shirts in both male and female, from various brands, in different colours and different styles. But the most popular search term is just “t-shirts”.
What do you present - the most popular? The cheapest? A mixture of both female and male clothing? Does the product with “t-shirt” in both the product name and description (therefore being a better percentage match) go before the product with description that calls it a “tee”?
Confusing search results on ASOS - male or female?
Or, with PersonalSearch, you could surface the most relevant, based on the individual visitors preferences and contexts.
“Hello, you’ve shown interest in grey, Animal sweatshirts from the men’s department – would you be interested in this grey, Animal men’s t-shirt?”
“Good afternoon madam, I see it’s snowing in Aberdeen – previous visitors from your area in the last two days purchased long-sleeve t-shirts, here are our two most popular in both grey and black.”
As part of our IntentPredictionServer framework, we allow for any sort of individual visitor inputs, such as location and weather lookup, explicit information such as gender and age, implicit information such as colour and brand preferences, and business rule support (“surface products with at least a 50% profit margin over others.”)
All of this information can be used to supercharge search results in order to increase the search term conversion rate, reduce click to buy distances and drive revenue through relevance.
Find out more about PersonalSearch
To find out more about PersonalSearch and how it can help you supercharge your onsite search, get in touch today:
Call +44 (0) 1202 832030 or +1 (877) 298-9380
Email hello@predictiveintent.com
LiveChat by clicking on the blue box on the botton right corner (if we’re online)