Over the last few weeks, there’s been lots of talk on Techcrunch about personalization technology, particularly in e-commerce, from Nir Eyal, Hank Nothhaft and Leena Rao et al. And certain parts of these articles have been bugging me, a lot.
Over the last few weeks, we’ve been thinking about what personalization really means. We’ve seen retailers announce in the industry press that they’ve implemented “personalization” – but we don’t think they have.
So here’s our definition for personalization:
Personalization technology enables the dynamic insertion, customization or suggestion of content in any format …