Cshop integrates behavioural personalisation technology from PredictiveIntent

Friday, February 3rd, 2012

Cshop, a leading end-to-end ecommerce solution powering brands including Hobbycraft and Wolsey, has chosen to pre-integrate PersonalMerchant, the advanced behavioural personalisation and merchandising technology from PredictiveIntent.

The partnership enables online retailers using the Cshop platform to quickly begin increasing sales and conversions by up to 35% by optimising their sites into dynamic selling environments, based on their visitor’s behaviour.

As well as powering Amazon-style  product recommendations, PredictiveIntent’s Suggestion Choreography technology understands a visitor’s unique context and allows retailers to utilise over 160 smart algorithms to target visitors with product recommendations, personalised banners and other content at each stage of the purchase journey over multiple digital touchpoint including promotional emails, mobile sites and social networks.

“We found the integration to be straight forward and can see the benefits this will bring our clients on the Cshop platform”
Garry Billson, Technical Director, Cshop

“Ecommerce personalisation is fast becoming a must-have technology for retailers of all sizes. We’re pleased to be partnering with Cshop to allow their online retail client base easier access to the latest behavioural technology to drive increased revenue and happier customer journeys.”
Neil Hamilton, CEO & Co-Founder, PredictiveIntent

Cshop retailers wanting to find out more about increasing conversions with PersonalMerchant can contact their account manager, or visit http://www.predictiveintent.com for more information.

ENDS

About PredictiveIntent

PredictiveIntent’s advanced behavioural personalisation technology allows retailers to have full and transparent control over their onsite personalisation strategy, helping retailers to grow revenues and conversions by placing the right products in front of the right people at the right time.

For more information, contact James Doman, marketing manager, at james.doman@predictiveintent.com or +44 (0) 1202 832030.

About Cshop

Cshop is a comprehensive Ecommerce platform to fit all multi-channel businesses. Packed with features to help increase sales and deliver services, Cshop is backed 24X7 by a helpful and knowledgeable development team.

Cshop has been the choice of some of the UK’s most successful retail on line businesses for almost 12 years, and our team are ready to assist with all your on line needs.


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