You are browsing the archive for March 2012.
“Searchandising” is a messy term: a nasty portmanteau from the words “search” and “merchandising” – two totally different processes with totally different aims and totally different results. But it’s now used to mean anything except the merchandising of search results.
The aim of onsite search is to provide the user with …
In this post, we’ll be critiquing an older version of the Boden.co.uk website using a WhatUsersDo (online user experience testing) video available from Youtube.
Here’s the video:
Critique
Within the first two seconds, the user has already declared some important information: he’s shopping for male clothes. Already, with this information, …
Segmentation has long been a staple of marketing, helping retailers to better understand and target markets effectively. There’s a higher chance of pulling potential customers into the purchase journey if you reach them with the right product at the right price with the right promotions in the right place.
Segmentation …
