Unfortunately, we couldn’t be at the Drapers Ecommerce Conference this year. But we did manage to watch the hashtag and keep up to date with tweets coming directly from the many interesting panels and discussions from the conference.
Here are some of our top tweets from the hashtag stream:
Well said! We don’t look at e-this, m-that, we just look at commerce. They’re all customer touchpoints. Dan Lumb from #reiss #drapersecomm
— wgsn (@wgsn) February 28, 2012
Pinterest is third biggest driver of traffic to #my-wardrobe after paid and organic search. #drapersecomm
— wgsn (@wgsn) February 28, 2012
Topman’s Gracia Amico says “if you like this, you’ll also like these” strategy is great online conversion driver #drapersecomm
— Ana Santi (@Ana_C_Santi) February 28, 2012
RT @Ana_C_Santi: Personalisation is at the heart of ecommerce success says Shop Direct’s James Balmain #drapersecomm
— PredictiveIntent (@TweetIntent) February 28, 2012
On online merchandising. Always think about the fold. Shop Direct tests show leap in conversion when product displayed higher #drapersecomm
— wgsn (@wgsn) February 28, 2012