So, your onsite personalised recommendations are working – you’re collecting and analysing behaviour, and deciding which products or content are the most effective to show to each and every user, depending on your goals and their behaviours.
You’re also quite advanced with your email marketing – segmenting based on purchase categories …
Have you ever thought about the titles that usually appear above your product recommendations?
These are called “sorting cues” and they guide visitors towards highlight content. However, these few words can have a massive impact on the success metrics delivered by personalised product recommendations, including derived revenue and clickthrough rates.