Here’s a statistic you’re probably not going to like:
Around 97% of visits to your site aren’t going to make you money!
Conversion rates in online retail range from less than 1% to possibly around 30% – but the average is stagnant for most, hovering at around 3%
But what …
An ecommerce personalisation project is bound to succeed if the retailer has taken some time to think about what they want and how they think it will work.
We believe that initially, there are two important questions to ask when embarking on a personalisation integration project which define the level of …
Read ‘Personalization: 2 Questions To Ask About Your Content and Visitors’ »
“Searchandising” is a messy term: a nasty portmanteau from the words “search” and “merchandising” – two totally different processes with totally different aims and totally different results. But it’s now used to mean anything except the merchandising of search results.
The aim of onsite search is to provide the user with …
