There’s been a lot of talk in the ecommerce and technology press about the differences between recommendations and personalisation, so we thought we would weigh in to the debate with our thoughts.
Personalisation can’t fully exist without recommendations.
We see personalisation as using visitor behaviours, preferences and other information to suggest content …
Read ‘Our thoughts on recommendations and personalisation.’ »
As an avid online buyer and researcher, there’s nothing that disrupts my journey more than the following phrase.
No Search Results Found.
Especially when I know the site does sell what I’m looking for. Ok, I might spell something wrong, or use the wrong word for something, but …
Read ‘How To Avoid (But Still Benefit From) ‘No Search Results Found’ Pages’ »
Following from our previous post, where we found that up-sells perform 20 times better than cross-sells on product pages, we’ve put together a graphic showing the most successful locations for product recommendations.
Here’s the graphic:
The graph shows the percentage of revenue driven by different areas that are dynamically merchandised …
Read ‘Ecommerce Product Recommendation Success – Location Matters!’ »
