Over the last few weeks, there’s been lots of talk on Techcrunch about personalization technology, particularly in e-commerce, from Nir Eyal, Hank Nothhaft and Leena Rao et al. And certain parts of these articles have been bugging me, a lot.
I think my biggest issue …
Read ‘Personalization: Let’s Learn To Crawl Properly Before We Start Running’ »
Over the last few weeks, we’ve been thinking about what personalization really means. We’ve seen retailers announce in the industry press that they’ve implemented “personalization” – but we don’t think they have.
So here’s our definition for personalization:
Personalization technology enables the dynamic insertion, customization or suggestion of content in any format …
There’s been a lot of talk in the ecommerce and technology press about the differences between recommendations and personalisation, so we thought we would weigh in to the debate with our thoughts.
Personalisation can’t fully exist without recommendations.
We see personalisation as using visitor behaviours, preferences and other information to suggest content …
Read ‘Our thoughts on recommendations and personalisation.’ »
