In this post, we’ll be critiquing an older version of the Boden.co.uk website using a WhatUsersDo (online user experience testing) video available from Youtube.
Here’s the video:
Critique
Within the first two seconds, the user has already declared some important information: he’s shopping for male clothes. Already, with this information, …
Segmentation has long been a staple of marketing, helping retailers to better understand and target markets effectively. There’s a higher chance of pulling potential customers into the purchase journey if you reach them with the right product at the right price with the right promotions in the right place.
Segmentation …
Unfortunately, we couldn’t be at the Drapers Ecommerce Conference this year. But we did manage to watch the hashtag and keep up to date with tweets coming directly from the many interesting panels and discussions from the conference.
Here are some of our top tweets from the hashtag stream:
Well said! We …
