What’s your personalisation strategy?

Thursday, May 31st, 2012

Gone are the days of “one ring to rule them all”, where retailers have to make do with standard, blackbox personalised product recommendations. No longer are retailers constrained to a one size fits all approach from their personalisation vendor – each interaction across any channel in every context imaginable can …

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Do scrollers work for product recommendations?

Do scrollers work for product recommendations?

Thursday, May 31st, 2012

@JamesGurd pointed out Mothercare.co.uk’s use of scrolling boxes for product upsells and cross-sells on product pages, and we thought we’d share some of our data.

Last year we carried out an A/B split test with a client using a vertical scroller, displaying 3 products …

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A clever location for product recommendation from Naked Wines

Monday, May 28th, 2012

We spotted this great implementation of a product recommendation strategy from Naked Wines.

Clever UX/conversion element from @NakedWines. Here’s what you see if you ‘view basket’ when it’s empty. twitter.com/danbarker/stat…

— dan barker (@danbarker) May 25, 2012

I’m not sure if many people without a …

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