Receive your free guide to personalisation technology today.
Personalisation and recommendation engine technology is fast becoming a must-have for ecommerce, however there are many different providers using vastly different technologies and methods. In your free guide, you’ll learn:
-
How personalisation technology has progressed
-
Why latest generation technology is best for your e-commerce business
-
Why deep integration with your e-commerce platform should be the only option
Recommendation engine and personalisation technology helps e-commerce businesses increase conversion rates, average order values, repeat business and a variety of other metrics through one-to-one personalisation, visitor profiling and product recommendations.
PersonalMerchant, from PredictiveIntent, uses a range of different behaviours, such as
- how visitors enter your website (e.g. paid search ads, organic search keywords),
- different pages they view (e.g. category, product pages),
- purchase behaviours (e.g. products they add to cart and purchase history) and
- profile behaviours (such as declared interests in colours, clothes sizes or brands)
Our patent-pending Suggestion Choreography technology uses layered suggestion logic to determine the best products or content for each and every visitor. Further filtering of products and content by flexible and adaptable business rules enables, for example, to skew by price, stock levels or best before dates, before presenting these products to the visitor. All of this happens using our SaaS cloud-based technology, returning decisions in milliseconds.
If you are evaluating e-commerce personalisation providers, you should understand how deep integration and powerful but flexible personalisation technology will increase revenue and benefit your business.