Whether your mobile proposition is a site or application, PersonalMerchant can be integrated to offer similar personalisation features as would be expected during a web experience.

PersonalMerchant utilises Suggestion Choreography™ to determine whether the visitor is exclusive to your mobile channel or whether they are a multi-channel customer. Depending on the previous or current behaviour PersonalMerchant will ensure the most relevant content and products are presented within the mobile experience, taking into account any previous “web” behaviour.