When a visitor arrives on an e-commerce site, they are usually presented with a static site, populated with generic “Best Sellers” or “People who like this also bought” recommendations.
PersonalMerchant allows online retailers to inject relevance into their ecommerce site, transforming it into a dynamic, personalised sales environment. Retailers can increase conversion rates and revenue by adapting product recommendations and other content based on valuable visitor behavioural data such as:
- The past and current behaviour of individual visitors
- The behaviour of others (“crowd wisdom”)
- Visitor preferences such as sizes, colours, styles, etc
Benefits
- Increase conversions by putting the right products in front of the right visitor at the right time
- Maximise ROI of SEO/PPC efforts by dynamically adapting landing pages with products the visitor is searching for
- Increase revenue with advanced filter rules – skew relevant results to consciously achieve business targets
- Improve experiences by aiding product discovery and reduce the need for search and browsing
- Grow sales with targeted suggestions to increase AOV and basket size
- Encourage purchases and use personalisation as a tool for online persuasion
Features
- Deep integration with ecommerce platforms enable real-time product catalogue awareness, including stock availability
- Flexible framework and a simple API allows you to inject relevant product recommendations and personalise across multiple touchpoints, including promotional and transactional emails, social networks, mobile sites/apps, instore kiosks and more.
- Context understanding Suggestion Choreography® technology adapts logic to accomodate visitor situations and intents
- Transparent configuration with over 30 algorithms and unlimited filters lets you mould a personalisation strategy around your business goals
- Resiliant architecture enables us to offer a 99.95% SLA with zero-latency response times
- Analytics Dashboard for high-level reporting and success metric measurement
- Split testing allows you to continuously test and improve success metrics
